• Promote research and innovation among faculty members and students.
• Encourage faculty to pursue PhD, funded projects and quality publications.
• Enhance publications in reputed journals and indexed platforms.

• Foster industry-institute interaction and consultancy activities.
• Support patents, intellectual property rights and startup initiatives.
• Develop innovative solutions for real-world societal and industrial problems.

Vision

To become a centre of excellence in research and innovation contributing to societal and industrial development.

Mission

• To promote quality research and consultancy.
• To develop innovative solutions for real-world problems.
• To collaborate with industries and research organizations.
• To nurture entrepreneurship and startups.

R&D Governance

• Dean (R&D)
• Research Advisory Committee
• Departmental Research Coordinators
• PhD Supervisors

Committees

• Research Ethics Committee
• Publication Review Committee
• IPR & Patent Cell
• Innovation & Incubation Cell

Human Resource Management

• Talent acquisition and retention
• Employee engagement and job satisfaction
• Performance management systems
• Training and development
• Leadership and organizational behaviour
• Green HRM and sustainable HR practices

Marketing Management

• Consumer behaviour and buying patterns
• Digital marketing and social media analytics
• Brand management and brand equity
• Rural marketing
• Services marketing
• Customer relationship management (CRM)

Financial Management

• Corporate finance and financial planning
• Investment analysis and portfolio management
• Banking and financial services
• Risk management
• Financial inclusion
• Behavioral finance

Operations & Supply Chain

• Supply chain optimization
• Logistics and distribution management
• Inventory control techniques
• Lean management and Six Sigma
• Total Quality Management (TQM)
• Production planning and control

Entrepreneurship & Innovation

• Startup ecosystem development
• Innovation management
• Business model innovation
• MSME growth and challenges
• Family business management
• Social entrepreneurship

Strategic Management

• Competitive strategy
• Corporate governance
• Business policy and strategy formulation
• Mergers and acquisitions
• Sustainable strategy
• Blue Ocean Strategy

International Business

• Global trade and export management
• Cross-cultural management
• International marketing
• Foreign Direct Investment (FDI)
• Global supply chain management

IT & Analytics in Management

• Business analytics and data-driven decision making
• Artificial Intelligence in Management
• E-Commerce and digital platforms
• Management Information Systems (MIS)
• FinTech and digital payments

Organizational Behaviour

• Work motivation and employee productivity
• Organizational culture
• Emotional intelligence
• Conflict management
• Work-life balance

Sustainability & Green Management

• Sustainable business practices
• Corporate Social Responsibility (CSR)
• Environmental management
• Circular economy
• ESG: Environmental, Social and Governance

Education & Academic Management

• Higher education management
• Student motivation and retention
• Quality assurance in education
• E-Learning and digital education

Sector-Specific Management

• Healthcare management
• Retail management
• Tourism and hospitality management
• Agribusiness management
• Infrastructure management

Research Publications

Patents & IPR

Research Publications

Patents & IPR